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philautia: self love
Project Brief: The Art of Brand Storytelling. Create a series of storytelling images that serve as a teaser to the launch of your new collection campaign for your own brand. These visuals are to effectively encapsulate the persona of your brand and embody a message of diversity/ethicality/sustainability to your intended target audience.
Concept: Self-Love
Philautia is a story for those who are tired of being told who to be, a guide for those who sek to escape this endless cycle of conformity, towards this path of confidence and fearlessness, to break free from the contraints of societies standards on what it means to be a 'woman'.
to give you strength to celebrate the joy of being human, to stay true to yourself. to be perfectly imperfect to be you.
its suffocating me
being forced to fit in
trying to search for an answer
realising your inner beauty
in a world for people who learnt to love
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